Spotlight: The Style Infidel: When Style Becomes a Man’s Power

They breathe life into fabric, silhouette, and detail until what you’re seeing is not an outfit, but a story.

Tosin Ogundadegbe, widely known as The Style Infidel, is one of those men.

For years, The Style Infidel has stood at the intersection of identity, creativity, vulnerability, and self-expression, using style not just as craft, but as communication. His presence in Africa’s fashion landscape is not accidental; it is intentional, layered, and deeply personal.

Before he became The Style Infidel we know today; stylist, creative director, cultural voice, Tosin was simply a man trying to articulate himself, searching for a language that truly fit.

He found that language in style. And style, in return, found him.

Style as Healing. Style as Identity. Style as Becoming

Many people see The Style Infidel’s brilliance in editorials, runways, bridal & groom styling, brand campaigns, or his iconic Anatomy of the Look series, but what they may not realise is that his evolution began long before the spotlight.

Like many men, Tosin has navigated expectations, pressures, reinventions, and the silent work of becoming.

But unlike many, he chose style as his instrument of self-definition.

Where some use silence, he used silhouettes.
Where some hide, he revealed.
Where some shrink, he expanded boldly.

Through fashion writing, styling, creative direction, and storytelling, The Style Infidel has transformed style into a safe space ; a place where he can experiment, express, and evolve without apology. His personal style is never just aesthetics but architecture. A construction of confidence, intentionality, and emotional clarity.

A Man Who Teaches Us to See

Through Anatomy of the Look, Tosin invites us into his mind , showing how his dressing choices are made, why proportions matter, and how the smallest detail can shift the entire story of a man’s presence.

He teaches men something deeper than fashion:

He teaches them to see themselves.

To see the power in a well-structured jacket.
To see the confidence in a crisp shirt.
To see the clarity in a thoughtful look.
To see that style is not frivolous; it’s foundational.

This year, our campaign focuses on the IMD theme "Supporting men and Boys", reminding the world that men deserve spaces to express, be seen, be confident, and be held too.

The Style Infidel embodies this truth.

His journey is proof that style can be a form of support, a bridge between who a man is and who he dares to become. Because when a man feels good about himself, when he understands his identity and wears it with intention, something shifts. Confidence grows. Esteem strengthens. Voice becomes clearer. Purpose becomes firmer.

He shows us that style can be the anchor, the mirror, and the guide.

A Legacy of Expression

What makes The Style Infidel remarkable is not just his eye for fashion, but his heart. His generosity in sharing knowledge. His confidence without arrogance. His ability to create space for others to shine while standing powerfully in his own light. Through him, we see that when men express themselves without fear, the world becomes fuller, richer, and more beautiful.

“With The Style Infidel, style isn’t just what you wear - it’s who you allow yourself to become.”